North West PR firm Polaris Media has won two deals in the maritime sector to promote events in Singapore and Shanghai.
Ancoats and Ellesmere Port based Polaris, which specialises in maritime and engineering, was appointed by UK industry trade body the Society of Maritime Industries to help promote the UK pavilion at Marintec, China’s biggest shipbuilding trade fair in Shanghai in December. In addition, Polaris won another deal with Europe’s fastest growing port, the Port of Gdansk to help promote a Polish Government and industry delegation to Singapore. The delegation marked 50 years of diplomatic ties between the countries and was spearheaded by the Port of Gdansk whose Deepwater Container Terminal was recently bought by the Singapore based PSA Group.
Polaris flew to Singapore and Shanghai to promote both events and was charged with raising awareness in English language maritime press and on social media.
Polaris managing director Ben Pinnington said for Marintec China Polaris helped promote a package of support measures which included a specially designed UK Pavilion under the GREAT brand where Department of International Trade (DIT) Commercial Officers and the SMI’s Shanghai representative worked with UK companies to broker introductions to relevant Chinese decision-makers; a UK Sustainability Forum attended by senior members of China’s maritime industry as well as a dinner for more than 170 guests marking 150 years of Lloyds Register operating in China.
Meanwhile, in Singapore Polaris helped raise awareness of the delegation which aimed to encourage greater investment and business exchange between Poland and Singapore as two of the world’s best performing economies. A full day of seminars and presentations took place at the Singapore Hyatt on under the banner ‘Singapore Maritime and Business Mixer’ featuring presentations from the Polish and Singaporean Governments and a wide range of Polish businesses. A ceremonial bell from Poland’s national tall ship Dar Młodzieży was presented to the Singapore Government to mark the occasion.
“These were two brilliant events for Polaris to work on using our specialism in maritime marketing,” he said. “We work across sectors and maritime is one of our key industries where we have built up extensive experience working with shipyards, shipping lines, ports and equipment manufacturers. The Polaris team has been able to generate coverage across maritime and regional press as well as engagement on social media for both events. It has been a real privilege to be part of the events and grow our network in Singapore, China, Poland and the UK.”