Today Polaris has evolved into a specialist maritime, energy and engineering PR firm with a national and international client base.  We have grown our team of industry expert writers and designers to deliver the highest technical and creative standards demanded by our clients. In the maritime sector our clients include some of the biggest names in the industry including flag states, classification societies, shipping lines, shipbuilders, ports, OEMs, professional service companies and seafarer charities.

Creating Polaris and working closely with our clients, adding value and helping them grow is a way of life to us. We have learned that putting clients first is the way to create a sustainable business.

Our method of working, which inspired us to set up Polaris in the first place, remains the same – we offer clients commitment, dedication and passion. We only succeed if the campaigns deliver tangible benefits – profile, recognition, leads, introductions, protection in a crisis and fundamentally chemistry between us and clients. By delivering over years we have been able to consistently win and retain business understanding our clients’ objectives.

At heart Polaris is a boutique business looking to work with a select group of clients with shared values and outlook. That is when our skills, specialisms and contacts book can make a genuine difference. A number of our clients have been retained since we first started, or are on long term campaigns, which reflects the strength of our approach to work as a part of our client’s teams.

In June 2021 Polaris’ MD Ben Pinnington published his first book ‘Making Waves: PR strategies to transform your maritime business‘ with entrepreneur publisher Rethink Press. The book is an Amazon best seller and is available on in paperback  kindle and audiobook   across platforms including Amazon and Audible, with the Nautilus Telegraph describing it as a ‘must read for maritime businesses’

In November 2022 Polaris won the Global Performance Award at the Mersey Maritime Industry Awards (MMIAs) in front of 600 guests at Liverpool’s Anglican Cathedral. The award followed a judging panel and public vote process. The win comes after Polaris won the Professional Services Award at the 2020 MMIA’s at Liverpool’s St George’s Hall.  In 2021, meanwhile, we were a shortlisted finalist at the MMIAs held at Liverpool Football Club in the Small Business category.

In October 2022 Polaris MD Ben Pinnington’s book Making Waves was named Silver Winner at the Chartered Institute of Public Relations (CIPR) Awards in the Best Publication Category.

In May 2022 Making Waves was a shortlisted finalist in the Specialist Business Book of the Year category at the Business Book Awards in London.