North West PR and marketing firm Polaris Media has expanded its manufacturing client base after being appointed by leading trade body the Light Electric Vehicle Association (LEVA-EU).
Belgium-based LEVA-EU represents manufacturers and businesses in one of the world’s most innovative sectors covering one, two, three and four wheel vehicles such as e-bikes, e-motorbikes, e-scooters, e-cargo-bikes and e-mopeds. The sector is aiming to transform urban transport by providing greener, less noisy alternatives to diesel and petrol vehicles. LEVA-EU campaigns on behalf of a wide range of members in the EU and helps member businesses better understand EU regulations.
Polaris managing director Ben Pinnington said the Polaris team will be working with LEVA-EU to raise awareness in cycling trade media as well as regional and national media and providing branding advice and design services.
“Polaris is excited to be offering our PR and marketing services to LEVA-EU and its diverse members from across Europe, China and Korea,” he said. “The sector is driven by large players but also many innovative small to medium sized manufacturers, who we love working with, and which are blazing a trail in a rapidly growing sector. The global e-bike market alone is already worth an estimated $16billion and is set to grow to $23billion by 2025.”
Polaris has offices in Merseyside and Ancoats Manchester and already works in the cycling sector with Manchester based bike brand Insync Bikes. In March Polaris was voted Professional Services Business of the Year at the Mersey Maritime Awards after growing by 10pc in 2019 winning work across the UK as well as China, Singapore, Oman, India and Poland.