Polaris Media’s founder and managing director Ben Pinnington is thrilled to announce a new book deal for an updated edition of his highly acclaimed PR guide, Making Waves: PR Strategies to Transform Your Maritime Business.
The second edition, titled Making Waves: Shores of Freedom, will feature a new American theme, placing the US maritime industry into sharp focus while addressing the rapid changes in both public relations and the global shipping landscape.
Outlining the vision for the updated book, Ben explained: “Four years on from the first edition, the worlds of PR and maritime have shifted fundamentally.
“It feels like the right time to revisit and update the book, particularly as the maritime industry, often referred to as the engine room of global trade, now finds itself in the crosshairs of geopolitical tensions. Strategic PR is more critical than ever to help businesses manage these challenges and prevent crises.”
The new edition, published by Rethink Press, will also delve deeper into the latest trends shaping public relations and explore:
- The evolving role of social media, which now drives much of the news consumption and public discourse.
- The spread of misinformation and the need for proactive reputation management.
- The rise of artificial intelligence and its profound impacts on PR and communications professionals.
The updated Making Waves builds on Ben’s 25 years of experience in PR, journalism, and corporate communications, offering a comprehensive guide for maritime businesses seeking to raise their profile and navigate the ever-changing media landscape.
The book is set to launch later this year and will be available in print and digital formats.
- Please contact Ben if you have a media enquiry relating to the upcoming publication.