Order your copy of Polaris founder Ben Pinnington’s new book the second edition of the award winning Making Waves: PR strategies to transform your maritime business by clicking here. The book is again published by entrepreneur specialist publisher Rethink Press in October.
This ‘Shores of Freedom’ US themed edition features a substantial overview of the US maritime industry.
In addition it contains new and refreshed chapters on the rise of maritime tech, the role of AI in PR as well as refreshed chapters on social media management, crisis management and the global maritime industry.
Packed with insights and interviews with leading maritime figures this is not to be missed.
Praise and awards for the first edition
“This is a must-read for maritime businesses”
Part call to action, part user manual, this ‘insider’s guide’ to PR by trained journalist and small business owner Ben Pinnington should convince any wavering SME or media-shy company owner of the importance and value of a PR strategy that is integrated with your strategic plan.
Silver award from Chartered Institute of Public Relations (CIPR)
Polaris MD Ben Pinnington’s book Making Waves: ‘PR strategies to transform your maritime business’ has been made a Silver Winner by judges at the Chartered Institute of Public Relations (CIPR) PRide Awards at the Lowry Theatre in Salford.
