Wirral-based creative design agency Whitfield Business Support has rebranded to Revolution 4.0 as part of ambitious expansion plans to drive overseas growth.
The firm which set up in 2015 has doubled staff numbers year on year to manage more than 200 accounts including projects in Australia, Hong Kong and Lisbon.
Owners Justine McLaughlin and Nik Ellis said the rebrand was necessary to better communicate the vision, personality and ethos of the Heswall firm which has taken a new trajectory.
Revolution 4.0 specialises in website and graphic design, branding, social media management and marketing strategies.
“When we set up the business three years ago it was designed to meet the needs of tenants within our serviced offices at Whitfield Business Hub,” said Nik. “We expanded quickly doubling in size every year and the true demand for our services soon became apparent. We began to secure projects across the region, then in London and we’re now working internationally. This radical development has required us to reconsider our own position in the marketplace and we believe the Revolution 4.0 rebrand is more reflective of the energy and ambition within our business.
“We wanted to breakout from the dull, grey business mould with Whitfield Business Support Ltd and refashion into something with vitality and energy. Revolution 4.0 symbolises the change and progression within our own business and also refers to ‘Industry 4.0’ otherwise known as the ‘fourth industrial revolution’. This is the greatest advance since the Digital Revolution characterised by a fusion of new technology including artificial intelligence, data exchange, the Internet of things and cloud computing. These are areas we are knowledgeable and passionate about, which tie into our services to a lesser or greater extent and signal our ambition to pitch at the forefront of technology.”
The news comes weeks after Revolution 4.0 announced three new hires taking the total staff count to 13 and bringing greater experience across retail, hospitality and professional services.
Justine said: “Another aspect of the Revolution 4.0 rebrand relates to our four core areas of interest. This covers creativity, design, technology and media. We are aiming to provide complete 360-degree, wrap-around marketing service for our clients.
“We have found a niche in the market and particular success with small to medium sized businesses. This is because our clients are able to avoid the unnecessary time and expense of employing full-time marketing professionals and instead tap into our specialist services whenever they need. Essentially, we can provide a wider range of services and a broader skill set at lower cost. The scale of our operation also means we are nimble and quick, so we can turnaround more complex marketing projects with speed and efficiency.
“Marketing is a broad canvas and it is important for us to understand a clients’ motivations, whether it be to bring in leads, raise profile, attract and retain staff, reach niche audiences or boost public image. We work very hard to get to know our clients, so we can fully understand their aims and objectives. This means we always look to work as an extension of their team and focus on high-quality service delivery.”
For more information on Revolution 4.0 visit the website www.revolutionfour.co.uk or call 0151 342 6365.