“We are delighted to have Certero on board as a client,” he said. “It has such a strong story to promote with its overseas growth and cash saving green friendly products. We are already seeing a very positive response from the media to its news.”
Mr Pinnington added that Polaris is on target for meeting its growth objectives for 2012.
“We are an ambitious firm and our objective is to grow. We are fortunate to have won a collection of impressive clients like Certero in the first six months of the year,” he said. “This puts us in a great position to kick on into the second half of 2012.”
Certero, which opened an office in Sydney Australia in 2011, is looking to Polaris to raise its profile in UK regional press, national media, IT trade press and international media. The firm specialises in two software solution products PowerStudio and AssetStudio. PC power management switches dormant computer equipment off when it is unused slashing energy bills and carbon emissions. AssetStudio, meanwhile, ensures firms and organisations are properly complying with complex software product licenses.
Certero’s MD Mr Lunt said: “PR has power to drive the brand awareness we need. In order to grow our business we have to tell as many potential customers about our business and our products. We know we have a great story to tell and we are ambitious to grow across the world. We see our PR campaign with Polaris as playing an important role in that growth, particularly ramping up our online profile.”
Visit: www.certero.com
Certero MD John Lunt image Bernard Rose Photography]]>