North West PR firm Polaris Media has won five new clients in three months.
The client wins for the firm, which has offices in Ellesmere Port, Liverpool and Didsbury, include Wirral manufacturer Dantec, Liverpool based K2 Architects, Warrington IT specialist Certero, Birkenhead based Maritime and Engineering College Northwest (MECNW) and the new £45m school Oasis Academy Oldham.
Polaris director Ben Pinnington said the firm is pleased to see growth in the final two quarters of its financial year and cannot wait to kick start the new campaigns.
“Polaris is ambitious to grow and we are building a solid foundation of clients for the future,” he said. “It is also pleasing to see growth across our areas of expertise including engineering, education and private business. We feel confident we can deliver because we have extensive experience in these sectors. Moreover, having more clients enables us to introduce our client base to each other for mutual benefit.”
Polaris co-director Sam Pinnington said demand for PR remained robust despite the economic climate as companies see the value of pushing profile harder to increase brand awareness and sales.
“We are seeing sustained demand for coverage in the UK regional and trade media but also increasingly international media and online,” he said. “As such we are growing our media contacts base particularly in the Middle East and we are now looking to push campaigns in Asia, Australia and America. This will be especially important for clients which export like Dantec and Certero which are seeing rapid growth overseas. Moreover internet coverage is growing in value and this could well dominate the PR agenda in the years ahead. Media coverage is retained permanently online and is therefore very effective at improving the calibre of company information on Google searches. With more enquiries coming through Google searches the value of key worded media coverage cannot be underestimated.”