Bootle-based maritime firm International Safety Products (ISP) is expanding its sales department following two new appointments.
ISP is one the world’s largest manufacturers of marine inflatable lifejackets and recently reported a 10pc increase in turnover. It is looking to continue driving growth across the UK and overseas after appointing David Ellis to head of marketing and Richard Poole as regional sales manager.
Mr Ellis, pictured above, a former Great Britain sailing coach, has broad experience including 12 years at Henri Lloyd and maritime firms Survitec and SeaGo Yachting. He has been charged with ramping up the firm’s marketing programme.
Mr Poole has 15 years’ experience as an international salesman for luxury boat specialist Sealine International. He is responsible for pushing sales of ISP’s manufactured products in southern England, Wales and Ireland. His role will further involve exports to Finland, Spain, Germany and Portugal.
A further development sees sales director Geoff Billington switching roles to become commercial director, as he continues to take overall responsibility for sales and marketing. Meanwhile, Andy Scott has been promoted to head of sales.
“ISP is recharging its sales and marketing department with new appointments and a restructuring of key members of staff,” said Mr Billington. “We are looking to capitalise on a strong period of growth by further developing our formidable sales team.
“This investment will enable us to penetrate the domestic and overseas markets with even greater force. ISP is in an excellent position with sales for the first half of 2014 up on the same period last year. Our success over the years has been achieved with a strong team ethic and highly skilled staff. We have a global reputation for delivering the highest quality maritime safety products. Our new recruits will help to reinforce a key objective to achieve an even greater market share.”
Mr Ellis said: “ISP is a market-leader in terms of maritime safety products and I’m delighted to be joining such a dynamic and passionate business. It is an ideal business to market and promote because it growing fast, it has first class products and an abundance of positive news.
“I believe my experience working for multi-nationals will help to support ISP’s overall effort to consolidate recent growth and reach new international markets.”
Mr Poole, pictured left, said: “This is a great time to be joining ISP following a period of sustained growth. The firm benefits from a strong reputation as a high-calibre British manufacturer. It is recognised across the world for its design capability. Its products are synonymous with durability and reliability, due to the technology and materials it uses.
“One of the firm’s great strengths is its ability to design bespoke products – meeting the individual requirements of each client. This sort of attention to detail and level of customer service make ISP a great sell.”
For more information on ISP’s products and services contact Geoff Billington via email on gbillington@ispl.co.uk or phone +44 (0)151 922 2202.
PICTURED: ISP marketing manager David Ellis (top photo), regional sales manager Richard Poole (above)