Polaris has grown its position as one of Europe’s leading maritime specialist PR firms after being appointed by James Troop & Co, one of the shipping industry’s oldest and most respected firms.
Polaris directors Ben and Sam Pinnington join James Troop’s Operations Director Robert Pollock and Finance Director Derek Bate
Liverpool based James Troop was first established in 1867 and today is one of the prime ship engine dealers in Britain representing some of the industry’s best known names including Volvo Penta, MTU, MAN Diesel, Daihatsu, Deutz.
Polaris has been appointed to help drive greater awareness of the company as it seeks to grow further in the maritime and industrial engine sectors. Polaris will provide a full compliment of PR support including publicity in national and international trade media as well as regional press. In addition Polaris will help with digital media and copywriting.
Polaris director Ben Pinnington said Polaris is proud to work with a family company so highly regarded in the industry and known for its loyalty and commitment to customers, staff and suppliers.
“James Troop has built its longevity and success on being thoroughly professional and entirely customer focused,” he said. “Its engine engineers are among the best trained and most knowledgable in the world. It is a privilege to work with the team and we cannot wait to start with promoting its 148th anniversary. This will culminate at a reception for more than 200 guests from around the world being held at the Royal Liver Building to coincide with Cunard’s 175th anniversary celebration and the historic arrival of the Three Cunard Queens on the River Mersey. Polaris is further proud to be a sponsor to James Troop for this great event.”
Today brothers Bob and John Troop work for the business which was set up by their great great grandfather James Troop on the dock estate in Liverpool. Between them the brothers, who took over from their father John Troop in 2002, have chalked up nearly 90 years service at the firm – Bob 52 years and John over 40 years.
Ben said Polaris offered the maritime businesses a dedicated PR service with a number of unique selling points.
“Polaris is one of the few specialist maritime PR firms in the world,” he said. “We have spent the last eight years working with a wide range of maritime businesses building experience, knowledge and expertise. This enables us to offer a world-class service to established maritime companies like James Troop. The essential problem we solve is helping companies raise awareness to a mass audience . This can be very difficult and expensive to achieve. However, Polaris offers a low-cost, high impact solution by issuing press releases to regional press and also the 500 or so maritime magazines worldwide. The publicity generated then catapults our clients to a huge audience of around 260,000 regional readers and 200,000 maritime professionals online and in-print. For foreign firms, we can also solve the difficulty of writing press releases in English, to a professional journalistic standard. This is a very valuable service as all the main international maritime magazines, daily e-newsletters, news websites and Twitter accounts are written in English.”
For further details on Polaris contact Ben or Sam Pinnington Tel: 0151 550 4710 Email: ben@polarismediapr.com / sam@polarismediapr.com
Polaris background
Set up in port city region of Liverpool by brothers Ben and Sam Pinnington. Both are trained and qualified with the National Council for the Training of Journalists (NCTJ) and are members of the Chartered Institute of Public Relations (CiPR).
Polaris has experience of working in the maritime, engineering, construction, energy and business sectors for more than eight years.
Clients include Cammell Laird, Roxtec, Oman Drydock Company and Oman Shipping Company.
Polaris has signed MoUs with representatives in Oman and Jordan to grow the company’s profile in the Middle East.
Services include international media coverage, brand development, social media, media training, e-newsletters, copywriting and photography.
Polaris has grown by more than 20pc in 2012/13 and 2013/14.