AYK Energy – Marine batteries

Polaris loves working with innovators and start up companies that dream big and think differently.

We are proud to work with one of maritime’s fastest emerging battery makers Andorra headquartered AYK Energy. Founded by Chris Kruger one of the pioneers of marine batteries, Chris cut his teeth in the electric car market before moving to maritime working on some of the first battery powered ships.

Objective

Raise awareness of new brand, tackle low profile

Inject start up excitement into brand – build reputation with finance community and ship owners

Support multi-million pound investment and launch of new factory in China

Improve understanding of heritage of AYK owners as ‘fathers of industry’

Showcase unique selling points of AYK batteries tied into quality and value for money

Services provided:

Strategic advice

Message formation

Press releases

Technical articles

Social media content

Impact

Consistent promotion of messaging around quality and value.

Higher awareness of company founder as thought leader in niche.

Promoted range of stories gaining international exposure in maritime trade press influencing key stakeholders.

87 articles in trade press reaching a total audience of more than 3million including Seatrade, Maritime Executive, WorkBoat 365, Offshore Energy, Drydock, Container News, Maritime Journal, MarineLink and GCaptain.

Introductions to Polaris network and advice on networking opportunities.