MARITIME PR NEWS FROM POLARIS
Maritime marketing specialist Polaris Media is ramping up its exports drive in November when it attends one of Europe’s biggest maritime industry trade fairs in Rotterdam– Europort.
Polaris is one of the UK’s leading maritime marketing firms and is already being supported to attend Europort by UK Trade and Investment (UKTI). Polaris key theme for the event will be urging companies to ‘unleash their marketing potential’.
Polaris is run by brothers Ben and Sam Pinnington. Ben Pinnington said Polaris can help maritime companies world wide with their marketing.
“It is essential maritime firms have strong marketing campaigns to support their sales drives,” he said. “We have chosen the ‘unleash your potential’ theme because in our experience many maritime firms are not doing themselves justice. In particular firms are not harnessing their news value in the 50 plus maritime magazines. And we also know that foreign firms can find it difficult to market themselves in English – the language of the international maritime industry. We are professionally qualified journalists and know how to communicate with power in English, in the media and in marketing materials. This can transform the power of your marketing in the media and at trade fairs.”
Ben added that Polaris is already in talks with maritime firms in the United States, Turkey and the Middle East with a view to helping them with marketing.
Polaris will be taking part in the marimatch ‘speed networking’ event at Europort partly organised by the European Enterprise Network (EEN). Polaris has already worked closely with EEN this year developing links in Poland.
Europort will be the fourth major maritime sector trade fair Polaris has attended in the last 12 months following stimulating trips to METs in Amsterdam, Nor Shipping in Oslo and Offshore Europe in Aberdeen where Polaris joined a range of clients including Cammell Laird, Roxtec, SeaKing and International Safety Products.
If you are attending Europort and are interested in finding out more about how Polaris can help your firm contact ben@polarismediapr.com or call: +44 7887 562900.
Polaris Media is a specialist maritime and engineering PR agency. For details visit www.polarismedia.co.uk or email ben@polarismediapr.com.