Polaris has signed a new partnership with Manchester, UK and Middle East based management consultants Innovation Culture Consulting Ltd (ICCL).
The partnership will see ICCL help promote Polaris’ English language publicity and marketing services to the Middle East and North Africa (MENA) region.
The new venture will be formerly launched on November 5 when ICCL opens its new office in Amman, the Capital of Jordan. The event takes place at Amman Chamber of Industry. A number of senior businesses and officials will attend the launch including Peter Millett, the British Ambassador to Jordan.
Polaris director Ben Pinnington said the company, which is based in the port city of Liverpool, is delighted to launch the new partnership and build on its Middle East links.
“ICCL is an ambitious business with an entrepreneurial ethos,” he said. “We see a lot of potential in working together as ICCL is well connected across the MENA region. MENA is a very attractive market for our English language publicity services. We already help promote Oman Drydock Company a $1.8bn shipyard based in the new port and logistics city of Duqm on the Arabian Sea in South Eastern Oman. Moreover, we promote a number of our exporter clients in the Gulf. This has given us contacts in, and experience of, the Middle East media. We can help Middle East companies who want to promote themselves in the English language international business press. Key markets for us include maritime, offshore, engineering and construction.”
Ben added that Polaris will also be promoting its services to the MENA region at the Seatrade Middle East trade fair in Dubai in October.
ICCL founder and director Dr Abeer Pharaon said she is very much looking forward to launching ICCL’s new office in Amman.
“The MENA region is a vibrant dynamic market with a wealth of opportunities,” she said. “We are entrepreneurs and want to help businesses as much as we can. Working with Polaris we can offer additional marketing expertise to our clients. We will also be working with Polaris to promote our new office launch and range of business support services. Our core offerings include consultancy and training helping our clients sharpening their competitive edge by introducing an innovation culture. This means being able to adapt fast to the changing environment of the market. Our training sessions use creative tools such as the Lego Serious Play method. This ground breaking training uses the third dimension of the brain to develop innovative strategies and visual scenario planning. We also work with senior and middle management on team and personal development using Lego Serious Play and Lumina learning psychometric traits. This encourages innovation and greater creativity in every day problem solving driving higher levels of management performance.”
Polaris Media Management background
Polaris was founded in 2011 in the Liverpool City Region by journalist brothers Ben and Sam Pinnington. It has grown into one of the North West region’s leading pr firms. Its core specialisms are engineering, maritime, manufacturing, offshore, oil and gas, petrochemical and exports. It offers a range of publicity and profile raising services including journalist level English language writing skills. The company works with UK and overseas companies on profile raising campaigns. It has offices in Liverpool, Manchester and Ellesmere Port.
Innovation Culture Consulting Limited background
Innovation Culture Consulting Limited (ICCL) supports its clients with comprehensive interventions which appreciate organizational culture and use unconventional set of creative tools. Our approach is based on the understanding that the advancement of any organization is dependent on its individuals. We believe if the culture is supportive and flexible, change is possible and fruitful; a culture of innovation is the type of culture which allows your innovative capabilities to continue into the future.
We use various tools to support your intervention and develop strategies and scenarios for the future. We work hard to empower your individuals, build synergy and harmony in teams and departmental functions. We recognize and help you to reduce resistance to change.