Merseyside PR firm Polaris Media has kicked off its ‘Power of PR’ tour with two presentations.
The events saw Polaris talk to audiences of more than 70 people at both the Exchange lunch a quarterly property sector event in Liverpool and at the trade body Mersey Maritime’s monthly Face to Face event.
Polaris director Ben Pinnington said the talk aimed to help small to medium sized firms understand better why firms use PR, how it works and what the benefits are.
“It is vital we take our business out to the market place and sell our methods and our approach,” he said. “We know we can help firms win business and grow understanding of who they are. There is a huge amount of media out there online, national, regional and international. Firms can harness this media to communicate with their target audiences. If you have a great product or service it is vital you promote it and protect it.”
Mr Pinnington said the presentation aims to show why Polaris is different and how it can help businesses.
“We are different. We bring a lot of experience and expertise of working for a broad range of businesses and organisations. We have trained as newspaper reporters and we have worked in house for political organisations. Latterly in the last seven years or so we have focused on implementing this experience in the commercial sector. We have learnt a lot and this gives us a unique insight into how organisations and businesses can best manage the media.”
Mr Pinnington said the ‘Power of PR’ presentation is aimed at conferences, networking groups and events. For further details contact: ben@polarismediapr.com Tel: 0151 550 4710