ADVANCED POLYMER COATINGS
Polaris’ team provides long term retained publicity services for this Cleveland, Ohio based manufacturer of protective paints for chemical tanker cargo tanks.
OBJECTIVES
- Ramp up APC’s profile in local US and global maritime press. Do the company more justice for how well it is doing.
- Generate better understanding of the unique qualities of the product including its ability to protect tanks from more IMO approved chemicals than any other coating.
- Ensure high profile showcasing calibre of APC’s ship owner clients like Navig8, BSM and Stena Proman.
OUTCOMES
- Secured national and international awareness with over 280 articles between January 2021 to today reaching 1.42 million maritime readers in first two years of campaign.
- Ensured consistent high profile each month.
- Company is reporting positive anecdotal feedback from its ship owner clients.
- As well as news articles our technical team has written numerous in depth features for trade press generating influential coverage with engineers who specify the product.
* Secured in depth in person interview related to $15million factory expansion in regional business press Crains Cleveland
