CCS is world’s fastest growing classification society with a serviced fleet of more than 32,000 vessels.
Objectives
- Provide professional Western style PR and marketing support to CCS team in Beijing and London.
- Raise awareness of CCS’ work in international maritime press reaching key influencers globally.
- Improve understanding of CCS work in alternative fuels, autonomous shipping and digitisation.
- Help redesign and rewrite the company website.
- Set up and run Twitter feed.
- Ensure written materials including annual reports written and edited to professional standard of English.
Results
- Started CCS’ first PR campaign in western maritime press. Between October 2020 and February 2022 the campaign generated more than 300 articles with an estimated 20million views by CoverageBook software.
- Produced broad range of in-depth technical articles for trade press working closely with CCS focusing on decarbonisation, autonomous shipping and digitisation.
- Wrote content and gave detailed design ideas for new website.
- Launched Twitter feed and help manage posting regular content.
- Edited numerous documents including Annual Reports and Ships of China brochure in English.
