Shipbuilding is in the DNA of Polaris. Our first major maritime client was iconic British shipbuilder Cammell Laird. We have since worked with shipyards in the Gulf and Europe. In 2021 we started working with Guangzhou Shipyard International in China which is one of the biggest shipyards in the world. GSI is building many of the most advanced ships in the world today for Western ship owners deploying the latest technology.
Objective
- Raise awareness of ground breaking nature of ships being built at GSI
- Secure coverage in Western maritime press
- Write up briefs into professional journalistic English
- Write technical articles showcasing greener shipbuilding and operating methods at the shipyard
- Raise awareness of shipyard with European ship owners
Services provided:
- Message formation
- Press releases
- Technical articles
Impact
Helped ensure consistent high level of coverage in maritime trade press showcasing quality of ships being built at GSI.
Secured three slots for innovative GSI built ships in Royal Institute of Naval Architects Significant Ships of 2022 annual report.
Read:
GSI builds first LNG dual fuel Suezmax tanker and second ever methanol-fuelled ship
Sea trails for first methanol dual fuel tanker
Feature on greener shipbuilding in Naval Architect
