Manchester based tech company SRO Solutions contacted Polaris to help it raise awareness of its work in the offshore and maritime industry. SRO had struggled to find PR support with knowledge of maritime and wanted to raise awareness of its extensive work implementing IBM’s Maximo asset management software on ships, oil rigs and offshore structures.
Objectives
- Tackle SRO’s low profile in maritime and offshore sector.
- Gain greater recognition of the quality of work SRO was undertaking as partner of IBM with major players in the sector.
- Raise awareness of the benefits of deploying IBM’s maximo asset management software as best in class as well as SRO’s own software.
- Raise awareness of work in other sectors including energy and generate profile in regional and tech press.
- Help position company for sale.
Results
- Started SRO’s first PR campaign in maritime and offshore press. Following 18 month campaign we helped build the company’s reputation ahead of a sale to US based Bentley Systems. The campaign generated more than 181 articles with an estimated 4.2million views by CoverageBook software. https://share.coveragebook.com/b/87968470afd9f3cb
- Generated coverage for a range of heavyweight contracts including major upgrades SRO undertook for Stena Drilling, the British Antarctic Survey, James Fisher and Modec. Example Stena press release which generated more than 20 articles is trade press: https://www.polarismedia.co.uk/2020/08/03/manchester-uk-tech-firm-delivers-major-it-system-upgrade-to-stena-drillings-fleet-with-ibms-maximo-software/
- Produced broad range of in-depth technical articles for trade press including Digital Ship https://www.polarismedia.co.uk/2021/03/01/digital-ship-runs-feature-on-sros-digitisation-work-in-antarctic/ and IT Pro. https://www.polarismedia.co.uk/2021/05/04/it-pro-runs-feature-on-sros-digitisation-work-in-antarctic/
- Secured in depth interviews with regional tech title BusinessCloud for founder Toy Lackey which drove high LinkedIn engagement and features high on Google building awareness of Tony’s ethos and background: https://www.polarismedia.co.uk/2021/06/07/from-seafarer-to-tech-entrepreneur-business-cloud-profiles-tony-lackey-founder-of-sro-solutionsr/
