Polaris News

An in-depth look at the maritime history of the Great Lakes

Chicago is a city built on its strategic maritime location. Its connection with the Great Lakes and Mississippi make it the principle interior trade route of the Americas. I’ve dedicated a chapter in my new Amazon best-selling book Making Waves…

The benefits and risks of AI in public relations

AI in public relations has a dedicated chapter in my new Amazon best selling book Making Waves: PR strategies to transform your maritime business published by Rethink Press For all the benefits of AI for tasks like research and building…

Making Waves tops best-seller charts

By Jon Barbuti, writer Making Waves: PR strategies to transform your maritime business – is an Amazon best seller in America. The fully updated second edition, researched and authored by Polaris founder Ben Pinnington stormed to the top of multiple…

Writing And Feel In The Age Of AI

Keith Richards from the Rolling Stones once said the best piece of advice he could give for playing guitar is: play with feeling. The same is the case for writing. And in the age of AI this matters, a lot.…

OpEd: IMO net zero fallout becomes a reputational reckoning

By Polaris managing partner Ben Pinnington The sounds of screeching breaks can heard around the world.   There can be little doubt the bruising confrontations at the IMO today are thrusting maritime further into the mainstream and the optics are not…

Polaris features on Meet the Maritime Industry Podcast

Thank you to Theodosios Panourgias for having me on his latest Meet the Maritime Industry Podcast. It was great to talk about what I’ve learnt on my journey from newspapers to politics to shipbuilding in Liverpool, growing out of the…

Surf’s up: How AI search is changing the tide of online marketing

This is an article run by the respected Splash247.com, in which Polaris founder Ben Pinnington provided his expert opinion on the impact of artificial intelligence search within online marketing. The rise of AI in PR and maritime is featured in the…

Supporting a memorable Maritime Day Luncheon Cruise

As proud supporters of the Chicago Propeller Club we were delighted to be able to attend their Maritime Day luncheon cruise with City Cruises On what was a terrific day in part organised by Polaris founder and CPC vice chair…

Polaris meet innovators at Nor-Shipping in Oslo

We were recently delighted to be back in Oslo at Nor-Shipping promoting Polaris Media business growth services and building relationships for Chicago Propeller Club. While there, it was fantastic to meet so many innovators and investors – this is what…

Polaris Secures Major US Media Coverage for Eureka Naval Craft

Polaris Media has secured high-profile US media coverage for Houston-based vessel operator and developer Eureka Naval Craft, with a feature on the Fox News TV Varney & Co show. The segment focused on plans to recalibrate US shipbuilding, with Eureka…