Polaris News

Polaris wins work in the UK, China, Poland and the Gulf

North West PR firm Polaris Media has won a range of new assignments for maritime and engineering clients in the UK, China, Europe and the Gulf. Polaris has signed a new deal to help promote long-term Swedish owned manufacturing client…

In social media saturated world executives have to lead by example

Blog by Polaris MD Ben Pinnington This weekend’s sporting boycott of social media brings the whole issue of social media content into sharp focus. The welcome protest is a bid to force Twitter, Instagram and Facebook to tackle the unacceptable…

What are the deadly sins of PR – excerpt from Making Waves

By Polaris MD Ben Pinnington What are the deadly public relations sins? In research for my forthcoming book ‘Making Waves: Public Relations strategies to transform your maritime business’ I have reflected on the gulf between PR theory and the commercial…

US China talks throw spotlight on China and its maritime growth

Talks taking place between the US and China in Alaska this week underline the enormous importance of China’s growth, as evidenced in the maritime sector where China has become the leading maritime nation on earth. Polaris works in the Chinese…

Report reveals breathtaking scale of Chinese windfarm market

Polaris works in the energy, windfarm and maritime sectors which are all interlinked. We also work in China so it was revealing to read a report in the Guardian this week showing the breathtaking scale of the Chinese windfarm market.…

博客：设定公关计划目标，衡量影响力

我即将出版的新书《造势：航运业的公关和传播》对传播战略的结构进行了探讨。“传播计划”对公关活动至关重要。无论是参与企业营销和传播的内部团队还是外部团队，都应该了解这个计划。各类大小企业或组织，都需要这个计划来指引、明确和实现目标，评估影响和进展。

博客：公关的涵义——对公关的误解，公关的作用，成果和效益，致命的差错

在我准备写本关于航运行业公关书而做课题研究时，我发现我思考和交谈的重心偏向于当今商业环境下公关和传播的真实现状。在首席执行官、营销团队和公关顾问的眼中，公关的真实情况怎样？在实际操作中又是如何发挥作用的？在我看来，人们对公关的期许存在巨大且无益的混淆认识，尤其是在小企业中，他们往往会将公关视为一种营销，而并未理解到公关不是销售，也非最纯粹意义的营销。正如已故英国公关界前辈萨姆·布莱克（Sam Black）在其1993年的著作《公关的本质》中做出的阐述，公关是任何组织管理中不可或缺的一环。它不仅仅是营销的一种附加手段，我在此敦促各位首席执行官和企业老板认识到这一点。任何公关活动要想做出成效，必须得到企业主或首席执行官的支持和理解，否则永远不会得到他人的重视。